Tuesday, September 25, 2012

The "Organic" Label Makes You Fat

When a food is described as organic, perceivers erroneously infer that it is lower-calorie and that it can be eaten more frequently (Study 1). These benevolent impressions of organic foods are likely to influence consumption decisions and to have downstream implications for other health-related choices. We observed these implications when participants read about a person with a weight-loss goal who was considering skipping her planned physical exercise: participants considered forgoing exercise to be more acceptable when the person had just chosen an organic rather than a conventional dessert (Study 2). In combination, these findings suggest that “organic” claims not only foster lower calorie estimates and higher consumption intentions, but that they might also convey that one has already made progress toward one’s weight-loss goal, thus undermining subsequent goal-consistent action (Fishbach & Dhar, 2005).
 Newsflash: Marketers use tricks to get you to buy things. And a lot of us are suckers.

Related: That "study" claiming Monsanto's GM maize causes cancer turned out to be not only total bullshit, but lying manipulative "I have a book coming out" bullshit.

He'll be a millionaire.

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