Tuesday, September 27, 2016


Imagine walking into a casino – with the usual poor lighting and hypnotic sounds of other people winning – and as you're walking through you see person after person hitting their jackpot, some small, some large. Their machines blink and sing and drop shiny coins. People smile.

You put a couple coins into a nearby machine and play a few spins, but nothing quite plays out and your return is minimal at best.

Not quite discouraged, you move to a different machine (maybe one with a different strategy) and try a few spins. Once again, the payoff is almost nothing.

Down to your last few coins, you try a third machine, one that somehow sticks out now that you're down to your last chance.

You put in your last coins and pull the lever. The spinners whirl around, their symbols a blur of colors. Suddenly, the first one clicks in “Lucky 7.” Then the next, Lucky 7 again. And again.

One by one the little cylinders stop on the Lucky 7, all across the line.




The machine remains silent. No celebratory revelry. No lights. No payout.

You stand there in shock.

Then, Kubler Ross sets in: Denial (this is not happening!), Anger (WHAT THE ACTUAL GODDAMN FUCK!!), Bargaining (“Can someone get over here and fix this?”), Depression (“I'll never be lucky again!”), Acceptance (“Maybe casinos aren't for me.”) and in some cases, Resolution (Burn down the casino.)

There are no factories in Eden.
For children of the suburbs, this metaphor rings deep and true.

Here are the reasons why:

Suburban children have strong social incentives as most of the suburban world is comprised of social interaction. This is because everything is already built in the burbs – there's no community barnraising, so to speak.

By design, the means of production are squirreled away nearer the poorer communities, who's members survive on utilitarian skills: recreational drug production, vehicle maintenance, and sex. The result is a disconnect: those raised in the suburbs may have magical ideas about how the world they live in is actually put together/functions, and may reasonably assume its a result of “who you know” rather than what you've produced for who you know. That's “The Secret” as understood by electrical contractor Benjamin Franklin.

Ask most suburbanites about their life goals and the word “Successful!” crashes forth with all the energy of “Totally gonna do it!” Their success formula goes like this: (Right Connections) + (Right Parties) + (Aspirational Sex Partners) x Positivity = Leisure Income.

They want to walk into that casino, hit a jackpot on the first machine, then retire to what they've always aspired to in the first place: pornography producers.
This is a porn magazine.

And if by “pornography” your brain thinks “sex” you should rethink how you've been marketed to market yourself. Ask anyone what they're going to do with their success money and there's only one response: “Travel.”

In the Facebook Age, this means selfies in other countries, a powerful social totem of class aspiration and imagined income potential. The porn you will produce is for yourself in that it will feature you as the subject doing things you will only do once but represent yourself has “having done.”

You will need to read those sentences ten times to let them sink in.

But what if you miss out on the jackpots and porn? What then? How does the ego cope with steady elimination of possible identities?

The Answer: by eliminating the need for multiple identities in the first place.

How? Learn to build or fix something.

That's all there is to it.

And stay out of the casinos.

Stream THE512EP on Soundcloud

My EP "THE512EP" is now available for free streaming on Soundcloud. Five *fantastic* songs that you've probably not heard.

Thank you for giving this music a chance.

Friday, September 16, 2016

The Pepsi Problem: What Political Candidates Can Learn From A Can of Coca-Cola

There can only be one.
There's a marketing concept I'm totally making up right now I call "The Pepsi Problem" or "The Pepsi Mistake" depending on how you want to view it. It goes like this:

Coca-Cola is the #1 brand on the planet. There is almost no human being that does not recognize this symbol. The only 'meme' to be more recognizable is Godzilla.

Coke's 'proposition' to consumers is simple, and it delivers on that promise in a way no other brand has.

Here's is Coke's promise: "You are equal."

Here's how they deliver on that promise: NO MATTER WHERE YOU GO ON THE PLANET, a can of Coca-Cola does not differ in price for the poorest or richest, nor does the product. Rich people cannot buy a different Coca-Cola. Poor people are not sold a lesser-quality product in the same can. It is the most democratically accessible product in the history of humankind.

Always second best.
The Pepsi Challenge

In the late 80's/early 90's, the PEPSI company decided to convert soda drinkers based on the taste of their product and initiated a campaign urging consumers to 'take the challenge!'

In doing so, Pepsi (unknowingly?) brought Coca-Cola into its universe - its "thought space" - and once there, Coca-Cola was constantly on the minds of PEPSI drinkers.

Coca-Cola, by contrast, made no comparable mistake: IN THE UNIVERSE OF COCA-COLA, PEPSI DOES NOT EXIST!

There are no other soft drinks in the Coca-Cola universe. Even soda brands owned by the CC company are advertised as being in the "Coca-Cola Family" and NONE of them are advertised alongside/inside the Coca-Cola logo itself.

Be Coca-Cola and Deliver on Democratic Accessibility

Politicians should stop talking about each other - in HRC's case her campaign needs to stop referencing Trump in any way, shape, or form. Trump (PEPSI) cannot exist in their world. Let HIM propose a Pepsi Challenge and let his constituents forever struggle with two personalities in their heads while the HRC camp MUST deliver on the proposition of democratic access: the nation's destitute need to be able to access the same candidate for their proverbial dollar as a billionaire.

Here are some ideas of pragmatic implementation of this philosophy:

  • End 'closed-door' meetings as a matter of policy
  • 'Radical Openeness' - web streams of meetings with donors, constituents, etc to deliver the message the candidate does not offer a "different can of Coke" to anyone under any circumstances.
  • Accountability: Coca-Cola holds its manufacturers to high standards and is able to do so because it maintains LEVERAGE over its production. The company protects its core principles expressed in the brands proposition (democratic access.) Fire anyone that sells access to your office / campaign. 
  • Wipe clean the "Favor Slate" - publicly. All promises made internally prior to this brand reboot must be burned.
  • Cease references to any other candidates and do not respond to their provocations. 20 Questions for Donald Trump on Twitter was your Pepsi Challenge. Ooops.
  • Ensure surrogate brands (VP, public-facing staff, etc) know that Coca-Cola is THE ONLY ONE, but keep the brand mark barely visible. Make sure they deliver on YOUR promise and not theirs. If they veer off the core philosophy and don't deliver, fire/replace them because everything you've built depends on it.
Comments are open.

Tuesday, August 23, 2016

When We Slept

There's something unique about the closing credits of so many 70's/80's shows – especially the ones that ran late at night because the nation went to bed after those lullabies. It was our cue – see what I did there – to turn out the lights and turn in.

TAXI, in particular, with its gentle bluesy theme gives permission to feel sedate, the perfect coda to a racous ensemble comedy.

Today's shows, by contrast, must – by design – keep the energy up and insist on your watching the ads in the next episode.

I think there's an opportunity for a network with a different tone to emerge.

Monday, August 1, 2016

Heartbreak Time Machine on Instagram

From Concerts In The Park 7/22/16
We have so many more pictures and videos on Instagram. Follow there to see more than what's on the blog/G+ :)

Heartbreak Time Machine on YouTube

Enjoy my band's latest singles via YouTube.

Find and follow The Heartbreak Time Machine on Facebook, Instagram, Spotify, Youtube...all the places.

Thank you :)

Monday, April 11, 2016

New Single "Talk To You"

I am so proud to present to you our latest single "Talk To You" available via all major streaming and retail apps/services.

Thank you for sticking with us, friends.

On the web:

Listen & Buy Online:


For the last 14 years (cumulatively over 20...) Jeremiah's been involved in the professional music business as a producer, published writer, and performing artist.

He's released 7 albums, including film soundtracks, in addition to a host of singles, EP's, and instrumental projects. His music has been on broadcast television in major markets, including ESPN and The Olympic Games.

Founded in 2012, The Heartbreak Time Machine has played to audiences in Northern California from intimate living rooms to clubs and even a crowd. The trio released a 5-song EP titled "THE512EP" in November 2015, enjoying a 9-week stay on Dimple's Top Sellers rack.
The act has four singles in rotation on radio stations in N. California (KSSU, KYDS, KRXQ, KVNS) as well as Spotify and all major online retailers. Their latest single “Talk To You” has dominated 98Rock's local request show “Local Licks” for several consecutive weeks.
The band's sound (a mix of U2, Peter Gabriel, Stevie Wonder) continues to delight audiences with its eclectic and surprising collection of songs old and new.

Monday, November 9, 2015

New CD - "The 512EP" available November 12th

Original cover art by Judith Monroe.
After years of work - and a lot of luck - my team and I are proud to present our newest EP, "The512EP" available November 12th 2015 for $5.

It will be available via a handful of select Sacramento-area retailers and via the band at shows.

Thank you for sticking with us.

Sunday, November 8, 2015

Sacto Musicians Collaborate on New Project:

The Heartbreak Time Machine announces a new 5-song EP


Sacramento, California – Regional music act The Heartbreak Time Machine announced a partnership with music promoter Lisa Walters to executive produce a new 5-song EP with the band. Retail-ready copies of the release are slated to be available mid-November 2015.

The EP features performances by a number of well-known and respected Sacramento musicians including singer/songwriter Mikey LP, drummer/producer Dave Jensen, and guitarists Art Padilla of Hero's Last Mission, Michael Gregory of The Michael Gregory Band, and Michael Roe of The 77's.

The band has raised its public profile considerably in 2015, playing shows at destination venues such as Faces Nightclub in Sacramento to both public and peer acclaim, as well as garnering ongoing FM radio support for its latest singles. It was these very shows – and the work that goes into them - that convinced Walters to put her own resources behind the band.

Jeremiah is one of the most passionate and driven artists I've worked with,” says Walters. “He holds himself to a very high standard. After seeing The Heartbreak Time Machine play great show after great show, and all the work and time he was putting in, I wanted to step up and help.”

Official EP release poster.
In addition to fantastic music talent, the band commissioned Sacramento-based artist Judith Monroe to create the EP's cover art. “Picking Judith was easy – asking was the hard part!” jokes Jacobs. “She brings a potent collection of talents in visual design and expression that I feel are absolutely right for this project.”

The band's founder, Jeremiah Jacobs, has been a fixture of the Sacramento music scene for several years, having developed a reputation as a standout keyboard player and performer. He has produced and played for local artists including Autumn Sky, Clemon Charles, and James Cavern, in addition to a host of film soundtracks, independent releases, and commissioned works.

This project is Jacobs' eighth. The new EP will include four songs previously released as singles – “The Great Big Book,” “Make It Through,” and “Mystery In My Mind” - and will include a remastered fifth, “My Heart Belongs To You.” The band plans to reinvest proceeds from CD sales directly into recording new material and releasing a full-length album in 2016.

For more information visit the band's official Facebook page at: Facebook.com/HeartbreakTimeMachine

Stream the band's music on Spotify or download on all major music services.