Tuesday, September 25, 2012

The "Organic" Label Makes You Fat

When a food is described as organic, perceivers erroneously infer that it is lower-calorie and that it can be eaten more frequently (Study 1). These benevolent impressions of organic foods are likely to influence consumption decisions and to have downstream implications for other health-related choices. We observed these implications when participants read about a person with a weight-loss goal who was considering skipping her planned physical exercise: participants considered forgoing exercise to be more acceptable when the person had just chosen an organic rather than a conventional dessert (Study 2). In combination, these findings suggest that “organic” claims not only foster lower calorie estimates and higher consumption intentions, but that they might also convey that one has already made progress toward one’s weight-loss goal, thus undermining subsequent goal-consistent action (Fishbach & Dhar, 2005).
 Newsflash: Marketers use tricks to get you to buy things. And a lot of us are suckers.

Related: That "study" claiming Monsanto's GM maize causes cancer turned out to be not only total bullshit, but lying manipulative "I have a book coming out" bullshit.

He'll be a millionaire.

Wednesday, September 19, 2012


Maybe I'm old.

I remember a time when web developers (today's equivalent of app devs) took great pains to make their sites work - translation: when I clicked on something, it did what I clicked on.

"Does what it says on the box" as the meme goes.

Increasingly, I'm having experiences with software/apps that don't "do" what I ask/need. The worst offense is forced-updates. In my time-sensitive universe, when I press the "find my route" button, that's what I expect to happen.

Instead I'm confronted with options regarding an application update (mandatory). And licensing terms. And additional downloading of 'assets.' Suddenly, a printed Thomas guide has a new value proposition.

Forced updates are a time-tax: I'm suddenly waiting while my phone ignores all pleas to stop the update.

The PC is worse because so many updates ask me to reboot afterwards - its so invasive.

I am losing control of my own tools.

But they're not mine, are they? iTunes, my mp3 encoder, belongs to Apple. My phone belongs to Verizon/Google. My car belongs to a bank. I have a landlord. My favorite computer game? Owned by Blizzard. Printer drivers? HP.

If you don't own it, you can't control it.

We see this creep everywhere - from popular TV series to movies to our own devices: Doesn't do what it says on the box.