Thursday, February 9, 2012

RayWJ

Lefsetz on RayWJ:
What if we don’t need radio. What if we don’t need television? What if we don’t need record companies and movie studios? What if we don’t need money?
Let’s say you had a thriving business. Wouldn’t you do your best to protect it? That’s what all of the foregoing entities possess, a beachhead, profits, and they [...]

In other words, you’re better off going on YouTube than "American Idol". But on YouTube creativity is king. To have big time success you must write your own material.

Except RayWJ isn't really doing either of those things any more than Bob Saget and America's Funniest Home Videos were. In fact, this is an exact rehash of that same formula: build on other people's work and collect the rent. RayWJ isn't even really finding unique content: he's just talking about videos that are already popular. This is the new game? Huh??

Reddit is doing most of the heavy-lifting when it comes to filtering online media, not someone "making videos for a hobby." High-production value is not a "hobby": it's a commitment. RayWJ is most certainly, fully, "in the game."

But Lefsetz gets caught up on the money and misses the point: the creators of the videos RayWJ uses as his material base are not participating in Ray's millions.

The (awful) Yahoo! article makes this startling claim: "He doesn't have the backing of a traditional media conglomerate. He's a lone comic with a YouTube channel."

Just to be clear, YouTube is most certainly a media conglomerate, and now that it's over a decade old, it's "traditional" too. RayWJ's been front-page featured: it doesn't get any more "backing" than that.

Meet the new boss....

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