Saturday, November 19, 2011

Lefsetz Letter » Blog Archive » These Bands Have No Fans

From Lefsetz a couple weeks ago. Worth a read.
Related: When bands fall of cliffs.

Lefsetz Letter » Blog Archive » These Bands Have No Fans:
If you want to last, head straight for the wilderness. Leave the big machine behind. Work neither radio nor television. Concoct a ten year plan instead of a ten minute plan. It’s probably gonna take you that long to get noticed and build. But once you’ve made it, you’ll have a fan base that supports you. You may starve until you’re thirty and not even be comfortable until you’re forty. And it’s not your fault, it’s hard to reach people and they’re conditioned to believe everything is evanescent and close to worthless, why should you be different?

The machine lauds new music and movies, which flow over the audience like a tsunami. You didn’t like last week’s flick? Don’t worry, we’ve got ten more for you this weekend! Many people tune out. They believe there’s nothing good out there. But you know this is not true. But it’s hard to convince those who believe otherwise. That’s your mission, convincing people who think everything’s crap you’re not.

And as soon as they see you dancing, in fashion shoots, hear your song on Top Forty radio, they put you in that category, of here today, gone tomorrow. We used to look up to those trumpeted in the media. Now they’re fodder for ridicule. That’s what TMZ and Radar are all about. Everyone knows your name, but they’re laughing at you.