Friday, April 30, 2010

The Best News Yet

My previous post seems to have come across as negative and a bit angry - it's not. At least, it wasn't intended to be. I just wanted to put some thoughts out in the most succinct way I could. As an antidote, I'll focus on a number of positive trends.

Freedom - For the first time in probably 15 years, artists are finally free to just create. After nearly ten years of trying to figure out the internet, it's finally scaled to a degree of relevance and general stasis that we can start making serious use of it. When music services and musician sites were just coming online, it seemed like we'd need to adapt a whole new set of skills just to subsist in the business: graphic design, HTML, marketing and PR, promotion, back office, etc.

Over the last decade or so, a number of services have sprung up to handle a lot of these tasks, and I think we're back to a place where artists really have all the tools they need to create/promote/release work into the public sphere.

But this is where a conundrum springs up: with more people than ever producing music, how do we get heard? How do we vault above the noise?


Seriously, the internet is chock full of evangelists seeking a Gospel. Give them Truth and they will tell EVERYBODY for you. The WANT to do this. They NEED to do this as much as you need to create your music.

Conversely, if they're NOT spreading your music, they're telling you something loud and clear: you're just not hearing it. If it's good, and especially if it's REALLY good, you'll have no shortage of help promoting yourself.

And this is why artists are free: you don't have to worry about anything but your music. Make it the best it can be. Make it amazing. A million people are waiting for a good reason to help you. Give 'em one.