I see this phrase on lottery tickets and the now-ubiquitous gift-cards. I wonder what it says about our relationship with hard currency and a perception of value. Think about it: your physical currency (in this case, coins) is reduced to mere implement. Implicit in this suggestion is the idea the coin has less value than the series of numbers beneath the 'security area.'
I've yet to see a card who's suggestion was "Rub with fingernail" or simply "Scratch off". Is this verbiage deliberate? A natural consequence of economic realities?
What say ye, faithful readers?
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