Wednesday, January 9, 2008

Malcolm Gladwell: What we can learn from spaghetti sauce.

An amazing story from Malcolm Gladwell about food, culture, and the art of measuring the ethereal.

The takeaway for my creative brethren is this: diversity is good. There are many tastes, and it's ok to cater to multiples. You don't need to pigeonhole yourself, and don't be afraid to position yourself (or your creative endeavors) as a kind of up-branding. Last, test-market. Give people a chance to participate in the creative process, versus offering a "varnished" (meaning: unchangeable) product. This goes against the grain of contemporary artist thinking, and I'm not suggesting this become one's predominant method, however, adding a bit of this philosophy to your creative process may be beneficial.