The Marketing Tactics of Firearm Manufacturers � Sociological Images

The Marketing Tactics of Firearm Manufacturers � Sociological Images: In other words, guns are not evenly distributed across the U.S. population, they are concentrated in the hands of a minority. Most people that don’t own a gun are never going to buy one, so the best strategy for gun manufacturers is to convince people that they need lots of guns. Differentiating the technical attributes of one from another is their way of telling the buyer that any given gun will do something different for them than the guns they already have, enticing the gun owner to own a range of guns instead of just one.

As a former target of said advertising, I think this is true.